NEWSPAPERS — News ads are the basis of most campaigns. We will place auction ads in local and surrounding area papers, large circulation metropolitan papers, regional and national papers, depending on the requirements of your sale.

RADIO — Attention-getting radio spots are placed in surrounding markets, making sure news of the sale will be heard by thousands of listeners at all times of the day.

TELEVISION — where it is warranted and will be most effective, J. L. Todd places television spots in local areas, showing actual views of your property.

PROPERTY SIGNS — Large outdoor signs are placed at strategic points on and around your property. Directional arrows are placed to direct people to the site.

BROCHURES AND DIRECT MAIL CAMPAIGN — Colorful and factual brochures are prepared by a specially skilled team. The brochures describe your properly and give all pertinent information to inform any interested buyers. Brochures are not only available at the sale, and mailed to a select list, but are also sent to anyone who calls or writes for details.

WEB SITE — Anyone may visit our web site at any time at www.jltodd.com on the Internet. Our web site is constantly updated with information about upcoming Todd auction events throughout the nation. Occasionally a successful bidder at a Todd auction viewed and printed out information literally a day or two before the event! This is why we stress the importance of including detailed information about upcoming auctions on the J. L. Todd web site. It is another way of presenting the equivalent of a full color brochure to potential bidders, especially when there is not enough time to mail a brochure before the sale date.

PUBLIC RELATIONS / PERSONAL CONTACT — Before the sale, Todd public relations representatives will visit in the area around the sale site, talking to prospective buyers, giving out brochures and plats, answering questions about the property and our auction method. These representatives insure that all local buyers are informed.

You can count on us for continuing personal contact. The office staff and all salesmen at our offices are briefed on your auction, and are able to answer by phone, letter, or in person any questions concerning your property and its sale. We believe that continuing personal contact is the most vital element of the Todd Method, and greatly contributes to our reputation for integrity and success.

MAGAZINES — Where practical, your property will be advertised in magazines and trade journals catering to a particular market. Cattle, machinery, coal mines, bottle plants, businesses, antiques, and other items, all have a particular market to be reached through this media.